Start : 09 May 2010 04:30 PM

End time : 13 May 2010 10:00 PM

Location : Held at One of the Five Star Hotels, Cairo, Egypt

Category : Lectures and seminars

Participants : 1 ( places still available)

Description : I: Market Behavior

* Know Your Market: Industry Demand & Market-Shares Mapping
* Consumer Buying Behavior: Ranges & Types
* SWOT Analysis

II: Brand Management

* Brands & Products Differentiation: The Equity/Perception Theory
* The 4 Ps Concept Overview
* Formulating the Market Offer

III: Brand Strategy

* Formulating the Market Offer (Continued)
* Product line Management
* Dual/ Multiple Brand Strategy

IV: Performance Measurement

* Importance of information management data base
* Business Performance Analysis & Results stewardship
* Case Study Preparation

V: Case Studies / Projects

* Developing Brand Strategy for different case studies
* Presentations & Group discussions
* Training Session Recap/Wrap-up